The “Vermouth Martini” poster is an iconic advertising artwork designed by Italian artist Leonetto Cappiello, often hailed as the “father of modern advertising.”
The poster features a jovial figure, reminiscent of a Roman god like Apollo, emerging from intense sunlight, holding two bottles of the product.
Cappiello pioneered the use of bold figures and vibrant colors standing out against simple, dark backgrounds, a striking contrast to previous methods, making his posters immediately visible.
Contributor: Leonetto Cappiello (1875-1942)
Date: 1905
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- Hard, compact , fiberous and porous
- Good wood gives a rich, warm and beautiful surface.
Wood is used for the construction of:
- Floor, Furniture, Walls
- Incidental furnishing (lampshades, picture frames)
- Kitchen & restaurant ware

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