Art Deco Emblem Reimagines Classical Mythology for Commercial Branding
This striking lithographic print displays an original corporate trademark designed in early 1923. Acclaimed Viennese graphic master Julius Klinger created this powerful visual identity for Hellex. The minimalist composition features a highly stylized yellow head wearing a winged helmet. This geometric graphic modernizes the traditional icon of Hermes to represent commerce and industrial speed.
Symmetrical Typographic Arch Encircles Avant Garde Menswear Trademark Logo
The bold layout frames the central deity with a perfect semi-circular black band. Elegant sans-serif letterforms display the words Trade Mark inside this dark curved frame. Prominent serif typography presents the main product name across the lower white canvas. The classic miniature artist signature and date sit subtly beneath the central black dot indicator.
Contributor: Julius Klinger
Date: 1923
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- Hard, compact , fiberous and porous
- Good wood gives a rich, warm and beautiful surface.
Wood is used for the construction of:
- Floor, Furniture, Walls
- Incidental furnishing (lampshades, picture frames)
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