American Fashions – Summer 1904

The aesthetic of country estate and afternoon promenade attire in 1904

Exemplifying the sophisticated outdoor lifestyle of the early 20th-century American elite, this original fashion print from L’Art de la Mode focuses on structured rustic elegance. The illustration frames a lady leaning against a weathered wooden garden fence, demonstrating how the publishers at The Morse-Broughton Company envisioned formal daywear adapting to country estate settings, blending high-fashion Parisian patterns with the practical requirements of outdoor morning walks and summer garden gatherings.

Textured applique borders and split-view tailcoat detailing on Edwardian daywear

The garment is presented in a deep slate-grey or charcoal tone, masterfully detailed with stark white scalloped lace borders and sharp chevron zigzag trim winding around the lower trumpet skirt. The upper bodice mimics a tailored riding habit or tailcoat, featuring wide lapels with scrollwork embroidery, contrasting black silk ribbons at the neck, and flowing inner cuff ruffles. Additionally, the standalone rear-view illustration reveals a split back design and a detailed lace collar, providing an essential pattern guide for historical tailors.

Credit: The Claremont Colleges